ROI | Return on Investment

 measures only the returns that the company sees within its internal operations and tends to favor projects that result in cost avoidance, at the expense of projects that promise revenue growth.

Mohanbir Sawhney, professor at Northwest University's Kellogg School of Management, argues that: ROI measures only the returns that the company sees within its internal operations. ROI tends to favor projects that result in cost avoidance, at the expense of projects that promise revenue growth

 wholy misses the point in fields were one needs to look further into the future for return.

This concept is consistent with the view of Gartner Group's analyst Jorge Lopez that enterprise architecture should not be evaluated based on Return on Investment, but rather based on Return on Assets. In the article Return on Enterprise Architecture: Measure It in Asset Productivity Companies Mr. Lopez points out the need to look to the future when he describes that the effects of enterprise architecture may not be readily apparent for perhaps another five years. He further argues that ROI misses the point in assessing the value of investments in enterprise architecture. Return on Assets is a strategic alternative.

is like a teen love; everybody falls into it but nobody gets in right.

is like a toupee. It's a good approximation, but it doesn't cover everything.

is like a Fire Extinguisher - you just need one bad "PR Flair" caught early to make it worth it.

is like a gym membership. You only see results when you start using it on a regular basis.

is the wrong question today. Social media is about creating a conversation, so we should be asking about ROI in terms of Return on Involvement.

Everyone wants a conversation. They want inspiration. Inspire people with your website. Don’t just interrupt, but interact. Asking about Return on Investment is the wrong question today. You should be asking about Return on Involvement.

is, in the new economy, such that the return comes less from investment than it does from imagination.

What matters in the new economy is not return on investment, but return on imagination

ROI return on investment, n.All

ROI return on investment